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Aug 05

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42 roundabouts to get advertising billboards – What do you think?

 

It has come to this site’s attention that the WHBC appear to have a cunning plan, perhaps devised by Baldrick himself. It’s what Arthur Daley might have called ‘ a nice little earner’.

 

Important!

You have until Wednesday 29th August to comment on these proposals, why not do so now?

UPDATE: Click here to see all the WGC locations on Google Maps, click each location to go to the planning application. Hatfield locations to follow.

On Friday the council applied to itself for planning permission to put advertising boards on 42 roundabouts across Welwyn Hatfield. The majority being placed in Welwyn Garden City. Some are on busy roundabouts, and some are on roundabouts with very little traffic.

The planning application contains the following statement:

WHBC Statement about roundabout advertising

WHBC Statement on roundabout advertising

 Read the actual  document here.

So the plan is to sell advertising space on 42 roundabouts. This is surely about making money, as opposed to preventing illegal advertising on roundabouts. If companies advertise illegally they can be traced and fined by the council’s planning enforcement team. Many of the roundabouts they seek to plant signs on are well out of the way, no company would see any benefit in advertising on those.

 

This picture shows the dimensions of the signs. They are far bigger than the usual small plaques that roundabouts sometimes have elsewhere:

 

Sign dimensions for Welwyn Hatfield Signs

Not exactly small plaques (sizes in millimeters)

 

The council is applying to itself for permission to erect these signs, the consent period if permitted is five years. You would imagine the chances of it approving its own application would be quite high. But we are in the consultation period and we residents have a right to object if we want to. The council  clearly feels there is revenue in this scheme, and at a time when the reserves are dwindling fast they are obviously employing some creative thinking. But at what cost to the visual amenity of our environment? Should roundabouts be about safely directing the traffic, or should they also be trying to sell us something?

This is actually unneccessary street clutter. Back in 2010 Philip Hammond, Transport Secretary said in a press release:

“We all know that some signs are necessary to make our roads safe and help traffic flow freely. But unnecessary street furniture is a waste of taxpayers’ money and leaves our streets looking more like scrap yards than public spaces.

“We have written to councils to remind them that it need not be this way – we don’t need all this clutter confusing motorists, obstructing pedestrians and hindering those with disabilities who are trying to navigate our streets.

“Empowered local communities working together with councils can bring an end to this blight on our national landscape.”

 

You wonder if our council read their letter from Mr Hammond.

In addition, Eric Pickles said at the same time:

 

“Our streets are losing their English character. We are being overrun by scruffy signs, bossy bollards, patchwork paving and railed off roads wasting taxpayers’ money that could be better spent on fixing potholes or keeping council tax down. We need to ‘cut the clutter’.

 

The full press release from the DCLG website can be read here.

This move by our council then seems to be in opposition to central government policy to reduce street clutter.  All the more odd when you consider that both are controlled by the same political party and that our council is not a ‘rebel’ local authority  that usually opposes Whitehall dictat. Quite peculiar.

If you are happy with the signs proposal then fine. If you are not, you can object from now until the 29th August.

Below is a list of all the proposed locations. Because the applications have all be made separately all of them will require objections, and multiple objections if there is any hope of blocking the application. This makes things tedious, but perhaps that was the aim of those who organised it.

It makes sense then to object to multiple applications, that’s what cut & paste was invented for!

See below to object now, and feel free to pass the link to this page on to your local friends:

  http://welwynhatfield.co.uk/?p=465

In the list below:

Click on the planning application number on each location to go to the relevant page on the council web site. At the bottom of that page is a button marked COMMENT. Click on that to go to the page where to enter your objection. Add your words, tick the the right box, and press submit. It takes just a few minutes.

In the spirit localism, if residents make their voice heard the council will have to listen. The main page on the council website for these applications can be found here, but you might find it easier to use the below list.

 

  1. App. No.:   N6/2012/1456/AD       Site Address:   Roundabout at junction of Stanborough Road and Parkway
    WELWYN GARDEN CITY
    AL8 6XE       


  2. App. No.:         N6/2012/1457/AD  Site Address:  Roundabout at junction of Bericot Way/Lysander Way and Lincoln Close
    WELWYN GARDEN CITY
    AL7 2NN        


  3. App. No.:          N6/2012/1458/AD   Site Address:   Roundabout at junction of Sylvan Way/Moors Walk and Russett Wood
    WELWYN GARDEN CITY
    AL7 2JL            
  4. App. No.: N6/2012/1459/AD Site Address: Roundabout at junction of Haldens/Knightsfield and Bessemer Road
    WELWYN GARDEN CITY
    AL7 1DB
  5. App. No.:        N6/2012/1462/ADSite Address:    Roundabout at junction Codicote Road and Church Street
    WELWYN
    AL6 9ND       


  6. App. No.:         N6/2012/1463/AD  Site Address:  Roundabout at junction of Parkside and Welwyn Bypass
    WELWYN
    AL6 9DQ        


  7. App. No.:         N6/2012/1464/AD  Site Address:  Roundabout at junction of Chequers Field/ Howlands and Chequers
    WELWYN GARDEN CITY       


  8. App. No.:        N6/2012/1465/ADSite Address:    Roundabout at junction of Heronswood Road/ Cole Green Lane and Howlands
    WELWYN GARDEN CITY
    AL7 3DG
  9. App. No.:         N6/2012/1466/AD  Site Address:  Roundabout at junction of Parkway/ Turmore Dale and Rooks Hill
    WELWYN GARDEN CITY
    AL8 6HZ        


  10. App. No.:         N6/2012/1467/AD  Site Address:  Roundabout at junction of Sylvan Way/ Bericot Way and Wellington Drive
    WELWYN GARDEN CITY
    AL7 2NJ         


  11. App. No.:          N6/2012/1468/AD   Site Address:  Roundabout at junction of Tempsford/Sylvan Way and Shackleton Way
    WELWYN GARDEN CITY
    AL7 2PA         


  12. App. No.:        N6/2012/1469/ADSite Address:    Roundabout at junction of Mundells and The Boulevard
    WELWYN GARDEN CITY     


  13. App. No.:         N6/2012/1470/AD  Site Address:  Roundabout at junction of Herns Lane and Moors Walk
    WELWYN GARDEN CITY
    AL7 2AG        


  14. App. No.:         N6/2012/1471/AD  Site Address:  Junction of Blackfan Road, Cypress Avenue and Sylvan Way
    WELWYN GARDEN CITY       


  15. App. No.:         N6/2012/1476/AD  Site Address:  Roundabout at junctions of Chequersfield and Eddington Crescent
    WELWYN GARDEN CITY
    AL7 4SX        


  16. App. No.:         N6/2012/1477/AD  Site Address:  Roundabout at junction of Sylvan Way, Birchall Wood and Forresters Drive
    WELWYN GARDEN CITY       


  17. App. No.:         N6/2012/1480/AD  Site Address:  Roundabout at junction with Broadwater Road and Chequers
    WELWYN GARDEN CITY       


  18. App. No.:         N6/2012/1481/AD  Site Address:  Roundabout at junction of Shackleton Way and Waterbeach
    WELWYN GARDEN CITY       


  19. App. No.:         N6/2012/1482/AD  Site Address:  Roundabout at junction with Bericot Way, Douglas Way and Rivenhall End
    WELWYN GARDEN CITY       


  20. App. No.:         N6/2012/1483/AD  Site Address:    Roundabout at junction of Digswell Road and Knightsfield
    WELWYN GARDEN CITY       


  21. App. No.:         N6/2012/1484/AD  Site Address:    Roundabout at junction with Panshanger Drive and Black Fan Road
    WELWYN GARDEN CITY       


  22. App. No.:         N6/2012/1485/AD  Site Address:    Roundabout at junction with Bessemer Road and Shire Park
    WELWYN GARDEN CITY
  23. App. No.:       N6/2012/1486/AD  Site Address:     Roundabout at junction of Waterside and Mundells
    WELWYN GARDEN CITY
  24. App. No.:         N6/2012/1487/AD  Site Address:    Roundabout at junction with Moorswalk and Hardings
    WELWYN GARDEN CITY       


  25. App. No.:         N6/2012/1489/AD  Site Address:    Roundabout at junction with Bessemer Road and Hertford Road
    WELWYN GARDEN CITY
  26. App. No.:         N6/2012/1492/AD  Site Address:    Roundabout about junction with Nursery Hill, Blythway and Bessemer Road
    WELWYN GARDEN CITY       

  27. App. No.:         S6/2012/1460/AD  Site Address:     Roundabout at junction of Hawkshead Lane and Bluebridge Road
    North Mymms HATFIELD        


  28. App. No.:         S6/2012/1461/AD  Site Address:     Roundabout at junction of Cavendish Way/Bishops Rise and College Lane
    HATFIELD   


  29. App. No.:         S6/2012/1472/AD  Site Address:     Roundabout at junction of Wellfield Road, French Horn Lane and Queensway
    HATFIELD   


  30. App. No.:         S6/2012/1473/AD  Site Address:     Roundabout at junction of Birchwood Avenue, Drovers Way and Homestead Road
    HATFIELD   


  31. App. No.:         S6/2012/1474/AD  Site Address:        Roundabout at the junction of Birchwood Avenue, Chelwood Avenue and Crawford Road
    HATFIELD   


  32. App. No.:         S6/2012/1475/AD  Site Address:     Roundabout at junction of French Horn Lane and Great North Road
    HATFIELD   


  33. App. No.:         S6/2012/1488/AD  Site Address:     Roundabout at the junction of Travellers Lane, Millwards and Southway
    HATFIELD   


  34. App. No.:         S6/2012/1490/AD  Site Address:     Roundabout at the junction of
    Queensway, Briars Lane and Lemsford Road HATFIELD                

  35. App. No.:         S6/2012/1491/AD  Site Address:     Roundabout at junction of Queensway
    HATFIELD   


  36. App. No.:         S6/2012/1494/AD  Site Address:     Roundabout with junction at Travellers Lane, Woods Avenue and Oxlease Drive
    HATFIELD
  37. App. No.:         S6/2012/1495/AD  Site Address:     Roundabout at the junction of St Albans Road West and Ellenbrook Lane
    HATFIELD
  38. App. No.:         S6/2012/1496/AD  Site Address:     Roundabout at the junction with Cavendish Way, Comet Way and St Albans Road West
    HATFIELD   


  39. App. No.:         S6/2012/1497/AD  Site Address:   Roundabout at the junction of Coopers Green Lane and Green Lanes
    HATFIELD   


  40. App. No.:         S6/2012/1498/AD  Site Address:   Roundabout at the junction of A1000/Dixons Hill Road Roundabout
    HATFIELD   


  41. App. No.:         S6/2012/1499/AD  Site Address:   Roundabout at the junction of Great North Road
    HATFIELD
    AL9 5JX
  42. App. No.:       S6/2012/1493/AD    Site Address:  Roundabout at junction with Woods Avenue and Bishops Rise
    HATFIELD  


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